Most realtors treat a listing shoot as a one-time expense: the photographer comes, the gallery goes up on MLS, and the files sit in a folder…
Brand Strategy Anyone shooting real estate in Metro Vancouver is, in effect, also managing a weather forecast. Between the coastal rain season, shifting light…
AI Commercial real estate photography is frequently treated as an afterthought version of residential shooting — same photographer, same approach, just pointed at…
AI Condos make up a huge share of Metro Vancouver’s active listings, and yet they’re often shot with the same approach used for…
Brand Strategy West Vancouver isn’t a typical listing market. Between the British Properties, Whytecliff, Caulfeild, and the waterfront stretches along Marine Drive, buyers here…
Brand Strategy An acreage listing has a marketing problem most residential listings don’t: the house is often not the main event. A buyer looking…
Brand Strategy Video is the biggest gap between what buyers want and what most agents deliver. The vast majority of buyers say they expect…
Brand Strategy An aerial photo changes what a buyer understands about a property in a single frame — lot size, proximity to water, how…
AI Greater Vancouver buyers do almost all of their house-hunting with their thumb. Before a showing is booked, before an agent is called,…